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Course Details

Social Media Marketing (Course Id 770)

Updated / QAS / Registry   Add to Cart 
Author : Michael J Walker, CPA
Status : Production
CPE Credits : 8.0
IRS Credits : 0
Price : $79.95
Passing Score : 70%
Primary Subject-Field Of Study:

Marketing - Management for Course Id 770

Description :

In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

Usage Rank : 0
Release : 2016
Version : 1.0
Prerequisites : None.
Experience Level : Overview
Additional Contents : Complete, no additional material needed.
Additional Links :
Advance Preparation : None.
Delivery Method : Self-Study.
Intended Participants : Anyone needing Continuing Professional Education (CPE).
Revision Date : 20-Sep-2016
NASBA Course Declaration : Participants must complete the final examination within one year of purchase and with a minimum passing grade of 70% or better to receive CPE credit unless otherwise noted on the Course History page (i.e. California Ethics must score 90% or better). After logging in click on the Course History links on your My Courses page for the Begin date and Expire date for the Final Exam.
Approved Audience :

NASBA QAS - NASBA Registry - 770

Keywords : Marketing, Social, Media, Marketing, cpe, cpa, online course
Learning Objectives :

Course Learning Objectives

After completing this course, participants should be able to:

    • Identify the unique characteristics of ‘social media’ websites.
    • Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.) and des
    • Recognize the primary functions and characteristics of each tool.
    • Identify ‘social media marketing’ techniques and the role that social influence plays in the marketing process.
    • Recognize best practices for launching a social media marketing campaign.

Chapter 1
Introduction to Social Media

After studying this chapter participants should be able to:
    • Identify the unique characteristics of ‘social media’ websites.
    • Recognize the four underlying concepts of the social media framework: content, collaboration, community and collective intelligence.
    • Recognize the unique characteristics of the various forms of social media.

Chapter 2
Social Media Tools

After studying this chapter participants should be able to:
    • Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.) and describe the primary functions and characteristics of each tool.

Chapter 3
Social Media Marketing

After studying this chapter participants should be able to:
    • Recognize strategies consistent with the underlying principles of ‘social media marketing’ and ‘Marketing 2.0’.
    • Identify the roles that social influence plays in social media marketing.
    • Identify the various stages of the ‘marketing funnel’ and recognize how social media can be used to impact these stages.

Chapter 4
Launching a Social Media Campaign

After studying this chapter participants should be able to:
    • Recognize best practices for establishing social media marketing goals and measuring success against those goals.
    • Identify the various strategies for targeting a social media audience.
    • Recognize the processes for developing and distributing social media content.
    • Recognize how social media tools can be utilized to promote your brand and website.
Course Contents :

Chapter 1 – Introduction to Social Media

1.1   social media and web 2.0

1.1.1   Society and the media

1.1.2   Social media defined

1.1.3   Welcome to Web 2.0

1.2   The Social Media Framework

1.2.1   Content

1.2.2   Collaboration

1.2.3   Community

1.2.4   Collective intelligence

1.3   Categories of Social Media

1.3.1   Social networking

1.3.2   Blogging and microblogging

1.3.3   Podcasting and livecasting

1.3.4   Photo & video sharing

1.3.5   RSS

1.3.6   Wikis

1.3.7   Social bookmarking

1.3.8   Virtual worlds

Chapter 2 – Social Media Tools

2.1   Popular Social Media Websites

2.1.1   Blogger®

2.1.2   Digg®

2.1.3   Facebook®

2.1.4   Flickr®

2.1.5   Hulu®

2.1.6   iTunes®

2.1.7   LinkedIn®

2.1.8   MySpace®

2.1.9   Ning®

2.1.10   Photobucket®

2.1.11   Second Life®

2.1.12   Twitter®

2.1.13   Wikipedia®

2.1.14   WordPress®

2.1.15   YouTube®

Chapter 3 – Social Media Marketing

3.1   Social Media and Influence

3.1.1   Social media marketing defined

3.1.2   The role of social influence

3.1.3   Types of influencers

3.1.4   Social influence and Web 2.0

3.2   Social Media and the Marketing Funnel

3.2.1  What is a marketing funnel?

3.2.2   The awareness stage

3.2.3   The consideration stage

3.2.4   The preference stage

3.2.5   The action stage

3.2.6   The loyalty stage

3.3   Marketing 2.0

Chapter 4 – Launching a Social Media Campaign

4.1   Setting Your Campaign Goals

4.2   Targeting Your Social Audience

4.2.1   Establishing your target audience

4.2.2   Understanding online activities

4.2.3   Targeting social media platforms

4.2.4   Analyzing competitor efforts

4.3   Publishing Your Content

4.3.1   Categories of social media content

4.3.2   Creating valuable content

4.3.3   Distributing your content

4.4   Promoting Your Brand

4.4.1   Blogger outreach

4.4.2   User-generated content

4.4.3   Social applications

4.5   Socializing Your Website

4.5.1   Linking your website with social media

4.5.2   Integrating social media elements into your website

4.6   Measuring the Success of Your Campaign

Glossary

Marketing Course 770 Home: https://www.cpethink.com/marketing-cpa-courses
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