|Author :||Michael J Walker, CPA|
|CPE Credits :||8.0|
|IRS Credits :||0|
|Passing Score :||70%|
|Primary Subject-Field Of Study:||
Marketing - Management for Course Id 770
In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.
|Usage Rank :||0|
|Experience Level :||Overview|
|Additional Contents :||Complete, no additional material needed.|
|Additional Links :|
|Advance Preparation :||None.|
|Delivery Method :||Self-Study.|
|Intended Participants :||Anyone needing Continuing Professional Education (CPE).|
|Revision Date :||20-Sep-2016|
|NASBA Course Declaration :||Participants must complete the final examination within one year of purchase and with a minimum passing grade of 70% or better to receive CPE credit unless otherwise noted on the Course History page (i.e. California Ethics must score 90% or better). After logging in click on the Course History links on your My Courses page for the Begin date and Expire date for the Final Exam.|
|Approved Audience :||
NASBA QAS - NASBA Registry - 770
|Keywords :||Marketing, Social, Media, Marketing, cpe, cpa, online course|
|Learning Objectives :||
Course Learning Objectives
After completing this course, participants should be able to:
• Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.) and des
• Recognize the primary functions and characteristics of each tool.
• Identify ‘social media marketing’ techniques and the role that social influence plays in the marketing process.
• Recognize best practices for launching a social media marketing campaign.
• Recognize the four underlying concepts of the social media framework: content, collaboration, community and collective intelligence.
• Recognize the unique characteristics of the various forms of social media.
• Identify the roles that social influence plays in social media marketing.
• Identify the various stages of the ‘marketing funnel’ and recognize how social media can be used to impact these stages.
• Identify the various strategies for targeting a social media audience.
• Recognize the processes for developing and distributing social media content.
• Recognize how social media tools can be utilized to promote your brand and website.
|Course Contents :||
Chapter 1 – Introduction to Social Media
1.1 social media and web 2.0
1.1.1 Society and the media
1.1.2 Social media defined
1.1.3 Welcome to Web 2.0
1.2 The Social Media Framework
1.2.4 Collective intelligence
1.3 Categories of Social Media
1.3.1 Social networking
1.3.2 Blogging and microblogging
1.3.3 Podcasting and livecasting
1.3.4 Photo & video sharing
1.3.7 Social bookmarking
1.3.8 Virtual worlds
Chapter 2 – Social Media Tools
2.1 Popular Social Media Websites
2.1.11 Second Life®
Chapter 3 – Social Media Marketing
3.1 Social Media and Influence
3.1.1 Social media marketing defined
3.1.2 The role of social influence
3.1.3 Types of influencers
3.1.4 Social influence and Web 2.0
3.2 Social Media and the Marketing Funnel
3.2.1 What is a marketing funnel?
3.2.2 The awareness stage
3.2.3 The consideration stage
3.2.4 The preference stage
3.2.5 The action stage
3.2.6 The loyalty stage
3.3 Marketing 2.0
Chapter 4 – Launching a Social Media Campaign
4.1 Setting Your Campaign Goals
4.2 Targeting Your Social Audience
4.2.1 Establishing your target audience
4.2.2 Understanding online activities
4.2.3 Targeting social media platforms
4.2.4 Analyzing competitor efforts
4.3 Publishing Your Content
4.3.1 Categories of social media content
4.3.2 Creating valuable content
4.3.3 Distributing your content
4.4 Promoting Your Brand
4.4.1 Blogger outreach
4.4.2 User-generated content
4.4.3 Social applications
4.5 Socializing Your Website
4.5.1 Linking your website with social media
4.5.2 Integrating social media elements into your website
4.6 Measuring the Success of Your Campaign