Harness Social Science To Create A More Profitable CPA Practice (Video) (Course Id 2068)

• Who is this course for?
  This course is designed for anyone needing Continuing Professional Education (CPE), including CPAs, accountants, and financial professionals interested in enhancing their practice profitability through better relationship-building strategies.

• What is this course about or what problem does this course solve?
  The course addresses the challenge of building profitable professional relationships by applying insights from social science to improve networking and interpersonal effectiveness in a CPA practice.

• How can the knowledge from this course be used?
  Participants can apply the course’s strategies to develop more effective networking tactics, leverage generosity in professional interactions, and extract greater value from both core and fringe members of their professional networks.

• Why is this course important to a CPA, Accountant, or IRS Enrolled Agent?
  It equips CPAs and related professionals with evidence-based tools to strengthen business relationships, ultimately leading to increased opportunities and profitability in their practices.

• When is this course relevant or timely?
  The course is especially relevant for professionals looking to improve their practice through strategic relationship building, and it was recently revised in March 2024 to reflect current insights.

• How is a course like this consumed or used?
  This self-study video course can be taken online at the participant’s convenience and includes review questions and a final exam, requiring a 70% passing score to earn 1.0 CPE credit.

In life, you’ve achieved nothing alone. Nothing. All your success has been a function of your relationships. The important thing to understand is that all of these relationships involve human interaction. More importantly, these interactions are being studied by the social sciences. This program will share about this research and unpack for you how you can use the insight to bolster your relationship building prowess, leading to great opportunities in business.

Video - NASBA QAS - Text - NASBA Registry - 2068

Course Learning Objectives

• Define and implement tactics for utilizing generosity to enhance what you get from networking.
• Create a more strategic approach to networking and enhancing what you generate from it.
• Assess and capitalize on the value of those who are on the fringe of your network.

Chapter 1 - Harness Social Science To Create A More Profitable CPA Practice

Chapter 1 Review Questions