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8 Pillars - Pillar 2: Marketing and Networking (Video) (Course Id 1234)

QAS / Registry
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Author:

 Jeffrey Paul Borschowa, Author, Educator

Course Length:

 Pages: 3 ||| Review Questions: 3 ||| Final Exam Questions: 5

CPE Credits:

 1.0

IRS Credits:

 0

Price:

 $14.95

Passing Score:

 70%

Course Type:

 Video - Text
8 Pillars - Pillar 2: Marketing and Networking (Video) - CPE course for CPAs

Technical Designation:

 NonTechnical

Field Of Study:

 Business Management & Organization

Approved Audience:

 NASBA QAS - NASBA Registry

Key Takeaways:

This video course, Pillar 2 of the 8 Pillars series, discusses how deliberate marketing and networking can build an accounting practice with quality clients.

  • Describes marketing as all activities that encourage a prospect to make first contact.
  • Discusses how networking, when done correctly, can deliberately build a practice with quality clients.
  • Covers how to assess whether marketing efforts are generating results.
  • Worth 1.0 CPE credit in Communications and Marketing as a self study video course on marketing and networking, requiring a 5 question final exam preceded by 3 review questions (optional) and a 70% passing score.

Frequently Asked Questions:

This 8 Pillars Pillar 2 Marketing and Networking course teaches how to identify tools and strategies for growth.

This course discusses the importance of a marketing plan to growth.

This course teaches how to identify an ideal client as part of marketing and networking strategy.

This 8 Pillars Pillar 2 Marketing and Networking video course carries 1.0 CPE credit in Business Management and Organization as a Nontechnical, self study course, requiring a 5 question final exam preceded by 3 review questions (optional) with a 70% passing score. CPEthink is approved by NASBA as a CPE sponsor and lists this course on the NASBA site as a courtesy for CPAs to search https://nasba.org.

Description:

Pillar 2 - Marketing encompasses all activities that encourage a prospect to contact you in the first place. Are you getting results for your efforts? Networking, when done correctly, can be a highly effective way to deliberately build your accounting practice with quality clients.

In this segment, we will discuss how marketing and deliberate networking can help you build your business.

Usage Rank:

 13571

Release:

 2017

Version:

 1.0

Prerequisites:

 None.

Experience Level:

 Overview

Additional Contents:

 Complete, no additional material needed.

Additional Links:
Internal: Pillar 1: Operational Efficiency (Video)
Internal: Pillar 3: Sales (Video)
External: NASBA Registry - The Standards for Continuing Professional Education (CPE)
External: NASBA Registry - Fields of Study

Advance Preparation:

 None.

Delivery Method:

 QAS Self Study

Intended Participants:

 Anyone needing Continuing Professional Education (CPE).

Revision Date:

 29-Jun-2026

NASBA Course Declaration:

 Participants must complete the final examination within one year of purchase and with a minimum passing grade of 70% or better to receive CPE credit unless otherwise noted on the Course History page (i.e. California Ethics must score 90% or better). After logging in click on the Course History links on your My Courses page for the Begin date and Expire date for the Final Exam.

Keywords:

 8 Pillars - Pillar 2: Marketing and Networking (Video) - CPE course for CPAs

Learning Objectives:

After completing this course you will be able to:

  • Define growth
  • Identify the importance of marketing and networking to business growth
  • Identify tools and strategies for growth
  • Discuss the importance of a marketing plan to growth
  • Identify your ideal client

Course Contents:

Chapter 1 - 8 Pillars - Pillar 2: Marketing and Networking

Chapter 1 Review Questions
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