8 Pillars - Pillar 2: Marketing and Networking (Video) (Course Id 1234)

• Who is this course for?
  This course is designed for individuals needing Continuing Professional Education (CPE), particularly CPAs and accounting professionals aiming to grow their practice through marketing and networking.

• What is this course about or what problem does this course solve?
  The course addresses how effective marketing and deliberate networking can attract quality clients and help accountants assess the results of their promotional efforts.

• How can the knowledge from this course be used?
  Learners can apply the insights to define business growth, identify ideal clients, implement marketing strategies, and create effective marketing plans to enhance practice development.

• Why is this course important to a CPA, Accountant, or IRS Enrolled Agent?
  It provides essential tools and strategies that help accounting professionals deliberately grow their client base and measure the effectiveness of their outreach efforts.

• When is this course relevant or timely?
  The course is up-to-date as of its most recent revision in March 2024, and is timely for professionals looking to enhance their marketing and networking in today’s competitive market.

• How is a course like this consumed or used?
  Delivered as a self-paced video course with included review questions and a final exam, it offers 1.0 CPE credit upon successful completion and requires no additional materials.

Pillar 2 - Marketing encompasses all activities that encourage a prospect to contact you in the first place. Are you getting results for your efforts? Networking, when done correctly, can be a highly effective way to deliberately build your accounting practice with quality clients.

In this segment, we will discuss how marketing and deliberate networking can help you build your business.

Video - NASBA QAS - Text - NASBA Registry - 1234

After completing this course you will be able to:

• Define growth
• Identify the importance of marketing and networking to business growth
• Identify tools and strategies for growth
• Discuss the importance of a marketing plan to growth
• Identify your ideal client

Chapter 1 - 8 Pillars - Pillar 2: Marketing and Networking

Chapter 1 Review Questions