Evaluating the Business Value of ChatGPT (Video) (Course Id 2814)

• Who is this course for?
  This course is intended for individuals seeking Continuing Professional Education (CPE), including accountants and business professionals যারা want to evaluate the use of ChatGPT in professional environments.
• What is this course about or what problem does this course solve?
  This course focuses on how professionals assess whether ChatGPT delivers meaningful business value by distinguishing practical applications from general hype through real-world evaluation methods.
• How can the knowledge from this course be used?
  The knowledge can be used to evaluate ChatGPT use cases across business functions like operations, finance, marketing, and internal processes using structured testing, comparison, and feedback.
• Why is this course important to a CPA or Accountant?
  This course is important because it helps CPAs and accountants apply professional judgment and measured outcomes to determine when and where AI tools like ChatGPT add real value to their work.
• When is this course relevant or timely?
  This course is especially relevant in 2026 as AI adoption continues to grow and professionals need practical frameworks to evaluate its effectiveness in real business contexts.
• How is a course like this consumed or used?
  This course is completed as a self-study video course, requiring participants to review the material and pass a final exam with a minimum score of 70% to earn CPE credit.

This course examines how accountants and business professionals commonly evaluate whether ChatGPT provides meaningful value in professional settings. It focuses on distinguishing practical use from general hype by looking at how AI tools are assessed in real business contexts.

The content introduces ways professionals review potential ChatGPT use cases across areas such as operations, finance, marketing, and internal processes. It also discusses how results are typically examined using structured testing, comparison, and feedback to determine whether continued use is warranted.

This course is designed for participants who want a clearer basis for deciding when and where ChatGPT is useful, using measured outcomes and professional judgment rather than assumptions or trends.

Video - NASBA QAS - NASBA Registry - 2814

Course Learning Objectives

1. Describe how professionals commonly evaluate ChatGPT use cases in business and accounting contexts.
2. Recognize differences between perceived AI potential and observable business outcomes.
3. Identify common methods used to test and compare ChatGPT-supported tasks.
4. Explain how feedback and review are used to assess the ongoing relevance of AI tools in professional work.

Chapter 1 - Evaluating the Business Value of ChatGPT

Chapter 1 Review Questions