6 Traits of Executive You: Personal Branding (Video) (Course Id 1297)

• Who is this course for?
  This course is for high potential financial professionals, including CPAs, accountants, and others needing Continuing Professional Education (CPE), who want to enhance their executive presence and personal branding.

• What is this course about or what problem does this course solve?
  The course addresses the issue of weak professional presence among finance professionals by teaching strategies to strengthen personal branding and executive presence.

• How can the knowledge from this course be used?
  The knowledge gained can be used to define and communicate a compelling personal brand, dress appropriately for professional settings, and consistently deliver on one's brand promise.

• Why is this course important to a CPA, Accountant, or IRS Enrolled Agent?
  It is important because strong personal branding and executive presence can enhance a CPA's or accountant's influence, visibility, and leadership potential in a complex and analytical profession.

• When is this course relevant or timely?
  This course is always relevant, particularly for professionals seeking to advance in their careers or improve their professional image, and it was most recently revised in March 2024 to ensure up-to-date content.

• How is a course like this consumed or used?
  The course is delivered through a QAS Self Study format using video and text, with review questions and a final exam to assess understanding and earn CPE credit.

Many financial professionals suffer from weak presence, not from a lack of competence, but because the finance discipline is so complex and analytical in nature. This personal branding course is designed to grow the confidence, ambition, and strategic influencing skills of high potential financial professionals in business. After taking this executive training course, you will know how to strengthen your personal brand and consistently deliver on that brand promise each and every day.

Video - NASBA QAS - Text - NASBA Registry - 1297

Course Learning Objectives

• Defined your brand: Defining your personal brand to stand out from an overly crowded marketplace
• Appearance: Look the part or fail to start - dressing for success
• Differentiators: Differentiate your brand and make it compelling
• Brand communication: Communicating your executive brand to the world

Chapter 1 - 6 Traits of Executive You: Personal Branding

Chapter 1 Review Questions

Chapter 2 - Link for 6ExY_Workbook

Glossary