Retaining Talent in the Modern Age (Video) (Course Id 1949)

• Who is this course for?
  This course is designed for CPAs, accountants, and business leaders in public accounting and industry who want to improve their ability to recruit and retain top talent while earning CPE credit.

• What is this course about or what problem does this course solve?
  It addresses the persistent challenge of employee turnover by exploring how technology, licensing changes, and workplace culture impact retention, and offers practical strategies to keep top performers engaged.

• How can the knowledge from this course be used?
  Participants can use the insights to create stronger organizational cultures, adapt to automation and industry changes, and implement employee experience improvements that reduce turnover.

• Why is this course important to a CPA, Accountant, or IRS Enrolled Agent?
  Retaining skilled professionals directly affects client service, firm growth, and operational stability, making this knowledge essential for long-term success in the accounting profession.

• When is this course relevant or timely?
  It is particularly relevant now due to workforce shifts brought on by the Fourth Industrial Revolution, the CPA Evolution licensure model, and changing employee expectations.

• How is a course like this consumed or used?
  Delivered as a NASBA QAS-approved self-study video with supporting text, the course includes review questions and a final exam that must be completed online to earn CPE credit.

Whether you’re in public accounting or in industry, the top concern of todays leaders is acquiring and retaining top talent. We currently find ourselves in a continuous cycle of attrition and replacement. This one hour course analyzes key changes in our profession and delivers actionable steps you can use to survive and thrive in todays modern accounting environment.

Topics covered in this session include:

• The 4thIndustrial Revolution
• Impacts of Automation
• New Licensure Model
• Statistics on Company Culture
• The Employee Experience
• How to Build a Great Culture           

Video - NASBA QAS - Text - NASBA Registry - 1949

Course Learning Objectives

1) Identify root causes driven by technology which impact the accounting profession.
2) Recall details concerning the new licensure model: CPA Evolution.
3) Recall reasons why accountants must shift their value proposition to clients and customers.
4) Recall the role that “the employee experience” has in retaining top talent.
5) Identify tips leaders should employ to build a great company culture.

Chapter 1 - Retaining Talent in the Modern Age

Chapter 1 Review Questions