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Course Details

E-Commerce: Application and Technology - v06 (Course Id 1189)

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Author : Jae K. Shim, Ph.D., CPA
Status : Production
CPE Credits : 7.0
IRS Credits : 0
Price : $69.95
Passing Score : 70%
Primary Subject-Field Of Study:

Computer Science - Management for Course Id 1189

Description :

The combination of growth in the commercial utilization of the Internet, the rapid changes in technology, and the complexity of management has expanded the scope of the duties of business managers. This covers all aspects of electronic commerce: the Internet, Intranet, Extranet, advertising and marketing, Web 2.0, XML, etc. It helps managers implement electronic commerce in their organization. It also addresses steps to move business online, e-commerce strategies, and the concerns of business managers such as security concerns.

Usage Rank : 0
Release : 2016
Version : 1.0
Prerequisites : None.
Experience Level : Overview
Additional Contents : Complete, no additional material needed.
Advance Preparation : None.
Delivery Method : Self-Study.
Intended Participants : Anyone needing Continuing Professional Education (CPE).
Revision Date : 15-Mar-2017
NASBA Course Declaration : Participants must complete the final examination within one year of purchase and with a minimum passing grade of 70% or better to receive CPE credit unless otherwise noted on the Course History page (i.e. California Ethics must score 90% or better). After logging in click on the Course History links on your My Courses page for the Begin date and Expire date for the Final Exam.
Approved Audience :

NASBA QAS - NASBA Registry - 1189

Keywords : Marketing, ECommerce, Applications, Cyberspace, Technology, 2016, cpe, cpa, online course
Learning Objectives :

Chapter 1
The Growth of Electronic Commerce

After completing this section, you should be able to:
    1. Recognize the different characteristics of electronic commerce.
    2. Identify the objectives of e-commerce.
    3. Identify different applications of e-commerce, including extranets and electronic payments.

Chapter 2
What Is Electronic Commerce?

After completing this section, you should be able to:
    1. Recognize different e-commerce applications, including B2B and C2C.
    2. Identify resources used for e-commerce.
    3. Recognize technological characteristics of e-commerce applications.

Chapter 3
The Internet and Electronic Commerce

After completing this section, you should be able to:
    1. Define Web 2.0 and relationship management characteristics of e-commerce.
    2. Recognize how different products do or do not work well with e-commerce.

Chapter 4
Intranet and Extranet

After completing this section, you should be able to:
    1. Identify the technologies used in Intranet and Extranets.
    2. Recognize the benefits and practical applications of using the Intranet.
    3. Recognize different network types used for e-commerce.

Chapter 5
Marketing and Advertising

After completing this section, you should be able to:
    1. Recognize uses advertising and marketing for e-commerce applications.
    2. Identify different types of online advertising used to attract customers.
    3. Identify ways to use technology to track customers.

Chapter 6
Online Payments, Electronic Data Interchange and XML

After completing this section, you should be able to:
    1. Recognize popular online payment methods.
    2. Identify the uses an EDI system and understand its benefits.
    3. Recognize factors affecting the flow of data within the EDI system.

Chapter 7
Legal, Ethical, Tax Issues and Assurance Services

After completing this section, you should be able to:
    1. Recognize laws that govern electronic commerce activities.
    2. Recognize tax issues surrounding electronic commerce activities.
    3. Identify different assurance services for electronic commerce.
    4. Identify and list the requirements a CPA must satisfy to provide attestation services.

Chapter 8
Establishing a Presence on the Web and Business Online Strategies

After completing this section, you should be able to:
    1. Recognize domain names and standards.
    2. Identify methods for building an effective e-commerce website.
    3. Recognize success factors for e-commerce website.
Course Contents :

Chapter 1:    The Growth of Electronic Commerce

Learning Objectives:

The Roles of e-Business in Business

Chapter 1 Review Questions

Chapter 2:    What Is Electronic Commerce?

Learning Objectives:

Electronic Commerce of Digital Products

The Scope of E-Commerce

E-Commerce Technology, Infrastructure, and Development

Internet Service Provider and Other Services

The Internet and Intranet

Internet and Telecommunications Services

Chapter 2 Review Questions

Chapter 3:    The Internet and Electronic Commerce

Learning Objectives:

The Rise of the Internet and the Web

Internet Access

Electronic Commerce

How the Internet Is Affecting Different Industries

Advantages of Electronic Commerce

Disadvantages of Electronic Commerce

E-commerce Strategy

On-Line Security

Web 2.0

E-commerce and the Future

Chapter 3 Review Questions


Chapter 4:    Intranet and Extranet

Learning Objectives:

Intranets

Extranets

Summary

Chapter 4 Review Questions

Chapter 5:    Marketing and Advertising

Learning Objectives:

Market Analysis

Developing Web Sites

Building Customer Loyalty

Advertising

Social Media

Web Storefronts

Selling Online

Customer Service

Tracking Web Traffic

Organizing Your Web Site

E-Commerce Success Factors

Chapter 5 Review Questions

Chapter 6:    Online Payments, Electronic Data Interchange and XML

Learning Objectives:

Online Payments

Electronic Data Interchange (EDI)

Implementing EDI

Designing and Developing the EDI System

Electronic Contracting

Managing Electronic Records

eXtensible Markup Language (XML)

Chapter 6 Review Questions

Chapter 7:    Legal, Ethical, Tax Issues and Assurance Services

Learning Objectives:

Borders and Jurisdiction

Contracts and Contract Enforcement in Electronic Commerce

Defamation

Advertising Regulation

Online Crime, Terrorism and Warfare

Ethical Issues

Taxation and Electronic Commerce

CPA Web Trust Assurance Service

The Better Business Bureau (BBB)

Chapter 7 Review Questions

Chapter 8:    Establishing a Presence on the Web and Business Online Strategies

Learning Objectives:

Domain Names

Registering the Name

Web Store Requirements

E-Commerce Success Factors

Steps To Establish a Web Presence and Do Business Online

Chapter 8 Review Questions

Glossary

Marketing Course 1189 Home: https://www.cpethink.com/marketing-cpa-courses
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