The Pocket MBA: Concepts and Strategies - v12 (Course Id 1761)

Business Management & Organization - Business Management & Organization for Course Id 1761

This course is a one-stop problem-solver for today’s busy executive. It is a working guide to help you quickly pinpoint in the complex world of business.

• What to look for
• What to do
• What to watch out for
• How to do it

The course has concepts, guidelines, and rules of thumb to help you conceptualize, analyze, and evaluate many business-related problems. Part I takes covers the world of business strategy, management, marketing, and legal environments of business. Part II covers the economic issues of interest to business managers because they have a significant impact upon corporate success or failure. As companies go global, some relevant issues of concern to businesspeople are foreign exchange rates, currency risk management, political risk, and international sources of financing. It also covers the use of technology.  This course has been designed to address the pertinent issues that come up during the course of business. 

NASBA QAS - Text - NASBA Registry - 1761

Chapter 1
Business Strategy and Operations Management

• Recognize the key element of a mission statement.
• Recognize some organizational strategies such as SWOT analysis and Porter’s competitive strategies.
• Identify the types of management decisions and the steps to be followed in the decision-making process.
• Recognize some useful management techniques and tools such as break-even and profit analysis, aggregate planning strategies, scheduling, and project management and control.

Chapter 2
General Management

• Recognize how the Just-in-Time (JIT) Inventory Management System works as compared to traditional inventory planning concepts.
• Identify requirements for manufacturing resources planning process.
• Identify attributes of several different methods of quality control, including Total Quality Management (TQM) and ISO 9000.
• Recognize the advantages and disadvantages of different group decision making techniques, such as brainstorming and Delphi techniques.

Chapter 3
Marketing

• Identify the 4P’s of the marketing mix.
• Recognize the role of product positioning and planning in marketing.
• Recognize techniques of marketing research.
• Identify marketing strategies including channels, branding, new product development, and advertising.

Chapter 4
Business Law

• Identify the elements of a legally binding contract.
• Identify remedies available if there is a breach of contract.
• Recognize bankruptcy laws and how it works.
• Recognize what consumer credit protections are available.
• Recognize negotiable instruments, agents and deeds.
• Identify elements of employment labor laws and business torts.

Chapter 5
Economics

• Recognize economic objectives and economic and monetary indicators.
• Identify elements of monetary system.
• Recognize some characteristics of the economic events.

Chapter 6
Multinational Business and Finance

• Identify unique aspects about the financial management of a multinational corporation (MNC).
• Identify terminology used in the foreign exchange market.
• Recognize three different types of foreign exchange exposure and methods to manage it.
• Recognize the methods for dealing with political risk
• Identify international sources of financing.

Chapter 7
Information Technology (IT) and Computer Applications for Business

• Identify technologies available for business.
• Recognize characteristics of different information systems.

Chapter 1:    Business Strategy and Operations Management

Learning Objectives

1.1 The Organizational Mission Statement

1.2 Strategy Development Process

1.3 Managerial Decision Making

1.4 Simulation Models

1.5 Capacity Management

Chapter 1 Review Questions - Section 1

1.6 Location Analysis

1.7 Time Studies

1.8 Work Sampling

1.9 Aggregate Planning Strategies

1.10 Transportation Method

1.11 Scheduling

1.12 Sequencing

1.13 Project Management (Planning and Control) Techniques: PERT and CPM

Chapter 1 Review Questions - Section 2

Chapter 2:    General Management

Learning Objectives

2.1 Just-In-Time (JIT) Inventory

2.2 Material Requirements Planning (MRP)

2.3 Planning

2.4 Total Quality Management (TQM)

2.5 Other Quality Control Techniques

Chapter 2 Review Questions - Section 1

2.6 Managing Quality Control

2.7 Quality Control Tools

2.8 Group Decision Making

2.9 Organizational Structure

2.10 Departmentation

2.11 Performance Evaluation

2.12 Compensation

2.13 Motivating Performance through Job Design

2.14 Effective Leadership

Chapter 2 Review Questions - Section 2

Chapter 3:    Marketing

Learning Objectives

3.1 The Definition of Marketing

3.2 Defining the Market

3.3 Managing the Marketing Process

3.4 Market Research

3.5 Market Segmentation

3.6 Brand Marketing Decisions

3.7 Service Firm Marketing Strategies

3.8 Product Line Decisions

3.9 New-Product Development and Marketing Strategies

3.10 Marketing Channel Design Decisions

3.11 Developing the Promotion Budget

3.12 The Promotional Mix

3.13 Advertising

Chapter 3 Review Questions

Chapter 4:    Business Law

Learning Objectives

4.1 Contract Law

4.2 Secured Transactions

4.3 Bankruptcy

4.4 Consumer Laws

Chapter 4 Review Questions - Section 1

4.5 Sales

4.6 Negotiable Instruments

4.7 Agency Law

4.8 Property Law

4.9 Insurance

4.10 Labor and Employment Laws

4.11 Business Torts, White-Collar Crimes, and Ethics

Chapter 4 Review Questions - Section 2

Chapter 5:    Economics

Learning Objectives

5.1 Major Economic Areas: Microeconomics and Macroeconomics

5.2. Measures of Overall Economic Performance

5.3. Price Indices

5.4 Other Important Economic Indicators

5.5 Indices of Leading, Coincident, and Lagging Economic Indicators

5.6 Other Important Economic Indices

Chapter 5 Review Questions - Section 1

5.7 Monetary Indicators and How They Impact the Economy

5.8 The Effects of Lowering the Discount Rate?

Chapter 5 Review Questions - Section 2

Chapter 6:    Multinational Business and Finance

Learning Objectives

6.1 Foreign Operations

6.2 The Foreign Exchange Market

6.3 Financial Strategies

6.4 Translation Exposure

6.5 Transaction Exposure

Chapter 6 Review Questions - Section 1

6.6 Operating Exposure

6.7 Impacts of Changes in Foreign Exchange Rates

6.8 Interest Rates

6.9 Inflation

6.10 Examples of Political Risks

6.11 International Financing

Chapter 6 Review Questions - Section 2

Chapter 7:    Information Technology (IT) and Computer Applications for Business

Learning Objectives

7.1 Management Information System (MIS)

7.2 Decision Support System (DSS)

7.3 Executive Information Systems (EIS)

7.4 Outsourcing Information Resources

Chapter 7 Review Questions - Section 1

7.5 Artificial Intelligence (AI) and Expert Systems (ES)

7.6 Value Chain Management Software

7.7 Extensible Business Reporting Language (XBRL)

7.8 Wireless Technology

Chapter 7 Review Questions - Section 2

Glossary