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Good communications, oral or written, is key to success in business life. The course is intended to assist business people in gaining an understanding of the communication process, writing and organization methods, and oral aspects of communication in business.  Effective Business Communications is intended for people in business who have not recently studied business communications as part of their formal education. 

Effective Business Communications - v12 (14 Hrs)

In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

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Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
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Trust, Trust, Trust!   It can’t be emphasized enough.  This 1.5-hour course goes to the very heart of practitioner client relationships.   We’ll discuss trust in the context of clients, scenarios, and common experiences that breathes life into the expression “CPA, most trusted adviser”.

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Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
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A/B
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Good communications, oral or written, is key to success in business life. The course is intended to assist business people in gaining an understanding of the communication process, writing and organization methods, and oral aspects of communication in business.  Effective Business Communications is intended for people in business who have not recently studied business communications as part of their formal education. 

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In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

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Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
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Trust, Trust, Trust!   It can’t be emphasized enough.  This 1.5-hour course goes to the very heart of practitioner client relationships.   We’ll discuss trust in the context of clients, scenarios, and common experiences that breathes life into the expression “CPA, most trusted adviser”.

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Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
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Similar Courses

Good communications, oral or written, is key to success in business life. The course is intended to assist business people in gaining an understanding of the communication process, writing and organization methods, and oral aspects of communication in business.  Effective Business Communications is intended for people in business who have not recently studied business communications as part of their formal education. 

Effective Business Communications - v12 (14 Hrs)

In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

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Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
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Trust, Trust, Trust!   It can’t be emphasized enough.  This 1.5-hour course goes to the very heart of practitioner client relationships.   We’ll discuss trust in the context of clients, scenarios, and common experiences that breathes life into the expression “CPA, most trusted adviser”.

It's all about Trust (Video) (2 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (Video) (3 Hrs)
Suggested Courses

Good communications, oral or written, is key to success in business life. The course is intended to assist business people in gaining an understanding of the communication process, writing and organization methods, and oral aspects of communication in business.  Effective Business Communications is intended for people in business who have not recently studied business communications as part of their formal education. 

Effective Business Communications - v12 (14 Hrs)

In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

Social Media Marketing (6 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (3 Hrs)

Trust, Trust, Trust!   It can’t be emphasized enough.  This 1.5-hour course goes to the very heart of practitioner client relationships.   We’ll discuss trust in the context of clients, scenarios, and common experiences that breathes life into the expression “CPA, most trusted adviser”.

It's all about Trust (Video) (2 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (Video) (3 Hrs)
Course Details

Effective Business Communications - v12 (Course Id 1345)

QAS / Registry
  Add to Cart 
Author : Jae K. Shim, Ph.D., CPA
Course Length : Pages: 174 ||| Review Questions: 72 ||| Final Exam Questions: 70
CPE Credits : 14.0
IRS Credits : 0
Price : $113.95
Passing Score : 70%
Course Type: NASBA QAS - Text - NASBA Registry
Technical Designation: NonTechnical
Primary Subject-Field Of Study:

Communications and Marketing - Communications and Marketing for Course Id 1345
Description :

Good communications, oral or written, is key to success in business life. The course is intended to assist business people in gaining an understanding of the communication process, writing and organization methods, and oral aspects of communication in business.  Effective Business Communications is intended for people in business who have not recently studied business communications as part of their formal education. 
Usage Rank : 35200
Release : 2022
Version : 1.0
Prerequisites : None.
Experience Level : Overview
Additional Contents : Complete, no additional material needed.
Additional Links :
What is Business Communication & Why Do You Need It?
Advance Preparation : None.
Delivery Method : QAS Self Study
Intended Participants : Anyone needing Continuing Professional Education (CPE).
Revision Date : 24-Feb-2023
NASBA Course Declaration : Participants must complete the final examination within one year of purchase and with a minimum passing grade of 70% or better to receive CPE credit unless otherwise noted on the Course History page (i.e. California Ethics must score 90% or better). After logging in click on the Course History links on your My Courses page for the Begin date and Expire date for the Final Exam.
Approved Audience :

NASBA QAS - Text - NASBA Registry - 1345
Keywords : Communications and Marketing, Effective, Business, Communications, v10, cpe, cpa, online course
Learning Objectives :

Chapter 1
Communication as a Process

After studying this chapter, you will be able to:
  • Identify elements of the communication process.
  • Identify the influence of behavioral science on management and communication.

Chapter 2
Choosing Appropriate Words

After studying this chapter, you will be able to:
  • Define examples of kinesic communication.
  • Identify examples of metacommunication.
  • Recognize examples of effective word usage.

Chapter 3
Writing Effective Sentences

After studying this chapter, you will be able to:
  • Identify simple, compound and complex sentences.
  • Differentiate between positive and negative sentences.
  • Recognize several techniques for emphasizing an idea.

Chapter 4
Writing Paragraphs and Compositions

After studying this chapter, you will be able to:
  • Identify correct and effective use of paragraphs for different written reports.

Chapter 5
Planning Messages for Reader Reaction

After studying this chapter, you will be able to:
  • Identify elements for planning an effective message.

Chapter 6
Writing Routine Business Messages

After studying this chapter, you will be able to:
  • Recognize the different types and usages of business messages.

Chapter 7
Writing About the Unpleasant

After studying this chapter, you will be able to:
  • Recognize the different types of business communications that convey unpleasant messages.
  • Identify effective techniques of collection and credit notices.

Chapter 8
Writing to Persuade

After studying this chapter, you will be able to:
  • Identify effective sales and persuasive written communication.
  • Recognize the convincing evidence for a sales presentation.

Chapter 9
Writing Special Messages

After studying this chapter, you will be able to:
  • Identify effective elements for condolences or sympathy letters.
  • Recognize the components of other unique/special communication pieces.

Chapter 10
Preparing Personal Resumes

After studying this chapter, you will be able to:
  • Recognize the attributes of a person who deserves a job.
  • Identify the information and content of an effective resume.

Chapter 11
Writing Application Letters

After studying this chapter, you will be able to:
  • Define the basics of good job applications.
  • Recognize strong components and usage of elements within an application.

Chapter 12
Business Reports and Research Methods

After studying this chapter, you will be able to:
  • Recognize the nature of business reports.
  • Identify different research methods.
  • Recognize the logical steps in problem-solving.
  • Identify the best methods to collect and organize data.
  • Recognize organization methods to develop a better report.

Chapter 13
Organizing Reports

After studying this chapter, you will be able to:
  • Recognize the report outlining process.
  • Define the steps to organize a report in logical sequences.
  • Identify effective introductions, findings, conclusions, and recommendations.

Chapter 14
Using Graphics in Reports

After studying this chapter, you will be able to:
  • Recognize the advantages of using tables, charts, and graphs in a report.
  • Identify the types of charts and graphs used to present quantitative data.

Chapter 15
Writing the Report

After studying this chapter, you will be able to:
  • Recognize an objective writing style.
  • Recognize the proper tense, accurate nouns and pronouns.
  • Identify the effectiveness of using common language.
  • Recognize useful devices for good transitions.

Chapter 16
Finishing the Report

After studying this chapter, you will be able to:
  • Identify the factors that contribute to a finished report.
  • Recognize objectivity in a report.
  • Identify the proper use of documentation and footnotes.

Chapter 17
Preparing Memorandums and Short Reports

After studying this chapter, you will be able to:
  • Recognize the characteristics of memos and short reports.
  • Identify the useful application of memos and shorter reports.

Chapter 18
Listening and Making Oral Presentations

After studying this chapter, you will be able to:
  • Recognize the principles of effective listening.
  • Identify detrimental listening habits.
  • Recognize the four types of speaking styles.

Chapter 19
Technology in Business Communication

After studying this chapter, you will be able to:
  • Recognize technologies used in business communications.
Course Contents :

Chapter 1:   Communication as a Process

Learning Objectives

The Communication Process

Some Behavioral Concepts

Hierarchy of Communication Levels

Summary

Chapter 1 Review Questions

Chapter 2:   Choosing Appropriate Words

Learning Objectives

Kinesic Communications

Metacommunications

Use Simple Words

Use Sincere Words

Use Words Concisely

Summary

Chapter 2 Review Questions

Chapter 3 Writing Effective Sentences

Learning Objectives

Simple, Complex, or Compound

Positive or Negative Sentences

Indicative, Imperative, or Subjunctive

Active or Passive

Abstract or Concrete

Specific or General

Unequivocal or Weasel

Subject-Verb-Object

Short or Long

Emphasis

Parallel Construction

Dangling Participial Phrase

Summary

Chapter 3 Review Questions

Chapter 4:   Writing Paragraphs and Compositions

Learning Objectives

Paragraphs

Compositions

Summary

Chapter 4 Review Questions

Chapter 5:   Planning Messages for Reader Reaction

Learning Objectives

Deductive Messages

Inductive Messages

Summary

Chapter 5 Review Questions

Chapter 6:   Writing Routine Business Messages

Learning Objectives

Claim Notices

Credit Information Requests

Order Notices

Requests

Summary

Chapter 6 Review Questions

Chapter 7:    Writing About the Unpleasant

Learning Objectives

Adjustment Refusals

Credit Refusals

Order Refusals

Favor Refusals

Summary

Chapter 7 Review Questions

Chapter 8:   Writing to Persuade

Learning Objectives

Before Writing the Message

While Writing the Message

After Writing the Message

Persuading to Pay

Summary

Chapter 8 Review Questions

Chapter 9:   Writing Special Messages

Learning Objectives

Summary

Chapter 9 Review Questions

Chapter 10:    Preparing Personal Resumes

Learning Objectives

Be a Person Who Deserves a Job

Conducting a Successful Job Search

Prepare a Resume

Summary

Chapter 10 Review Questions

Chapter 11:   Writing Application Letters

Learning Objectives

Summary

Chapter 11 Review Questions

Chapter 12:    Business Reports and Research Methods

Learning Objectives

Business Reports

Sources of Information

Summary

Chapter 12 Review Questions

Chapter 13:   Organizing Reports

Learning Objectives

The Report Outlining Process

Summary

Chapter 13 Review Questions

Chapter 14:   Using Graphics in Reports

Learning Objectives

Using Charts

Using Other Graphical Techniques

Summary

Chapter 14 Review Questions

Chapter 15:   Writing the Report

Learning Objectives

Using Impersonal Style

Business Plans

Summary

Chapter 15 Review Questions

Chapter 16:   Finishing the Report

Learning Objectives

Using Objectivity

Using Documentation

Writing Parts of the Report Body

Summary

Chapter 16 Review Questions

Chapter 17:   Preparing Memorandums and Short Reports

Learning Objectives

Characteristics of Internal Reports

Writing Methods

Summary

Chapter 17 Review Questions

Chapter 18:   Listening and Making Oral Presentations

Learning Objectives

Detrimental Listening Habits

Effective Listening Suggestions

Speaking Styles

Making an Oral Report

Summary

Chapter 18 Review Questions

Chapter 19:   Technology in Business Communication

Learning Objectives

Internet and Telecommunication Services

Sharing Electronic Information

Chapter 19 Review Questions

Glossary
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