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Course Details

Social Media Marketing – Introduction to Social Media. (Course Id 337)

Registry
Author : Michael J Walker, CPA
Status : Production
CPE Credits : 1.0
IRS Credits : 0
Price : $24.95
Passing Score : 70%
Primary Subject-Field Of Study:

Marketing - Management for Course Id 337

Description : In this 1-hour webinar attendees will define Social Media and its impact on the World Wide Web. Describe the social media framework and its four underlying concepts: content, collaboration, community and collective intelligence. And lastly recognize and describe the unique characteristics of the various forms of social media.

This is an introduction to Social Media and the first in a multi-part series on Social Media and Social Media Marketing.
Usage Rank : 1
Release : 2010
Version : 999
Prerequisites : None.
Experience Level : Overview
Additional Contents : Complete, no additional material needed.
Advance Preparation : None.
Delivery Method : Group: Internet-based.
Intended Participants : Anyone needing Continuing Professional Education (CPE).
Revision Date : 10-Dec-2010
NASBA Course Declaration : Participants must complete the final examination within one year of purchase and with a minimum passing grade of 70% or better to receive CPE credit unless otherwise noted on the Course History page (i.e. California Ethics must score 90% or better). After logging in click on the Course History links on your My Courses page for the Begin date and Expire date for the Final Exam.
Approved Audience :

NASBA Registry - 337

Keywords :
Learning Objectives : Upon completion of this course, the student will be able to:
  • Define Social Media and describe its impact on the World Wide Web.
  • Describe the social media framework and its four underlying concepts: content, collaboration, community and collective intelligence.
  • Recognize and describe the unique characteristics of the various forms of social media.
Course Contents :

1.1   Social Media and Web 2.0

1.1.1   Society and the media

1.1.2   Social media defined

1.1.3   Welcome to Web 2.0

1.2   The Social Media Framework

1.2.1   Content

1.2.2   Collaboration

1.2.3   Community

1.2.4   Collective intelligence

1.3   Categories of Social Media

1.3.1   Social networking

1.3.2   Blogging and microblogging

1.3.3   Podcasting and livecasting

1.3.4   Photo & video sharing

1.3.5   RSS

1.3.6   Wikis

1.3.7   Social bookmarking

1.3.8   Virtual worlds

Thank you for taking one of our free courses. We would like to be able to let you know when we add free courses or have special offers and will never spam you or share your address with anyone. If you are Ok with that please reply with "Ok" or if not please reply "No Thanks". Either way enjoy your free CPE course.
  
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