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Course Details

Revenue Management (Course Id 1333)

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Author : Steven Bragg, CPA
Status : Production
CPE Credits : 3.0
IRS Credits : 0
Price : $26.95
Passing Score : 70%
NASBA Technical: No
Primary Subject-Field Of Study:

Finance - Finance for Course Id 1333

Description :

This course shows how to increase revenues and profits by adjusting the prices offered to customers. It does so by addressing both the overall pricing strategy of a business and the many day-to-day pricing tactics that can be employed within that overall strategy. Examples of revenue management tactics are bundling and unbundling, dynamic pricing, overbooking, reference pricing, and special financing offers. The course goes on to describe rate fences and other tools to keep discount offers away from full-price customers, as well as revenue management complications and the long-term effects of these activities. In total, the course presents the user with a multitude of options to consider for enhancing the financial performance of a business.

Usage Rank : 0
Release : 2018
Version : 1.0
Prerequisites : None.
Experience Level : Overview
Additional Contents : Complete, no additional material needed.
Additional Links :
Advance Preparation : None.
Delivery Method : Self-Study
Intended Participants : Anyone needing Continuing Professional Education (CPE).
Revision Date : 13-Feb-2018
NASBA Course Declaration : Participants must complete the final examination within one year of purchase and with a minimum passing grade of 70% or better to receive CPE credit unless otherwise noted on the Course History page (i.e. California Ethics must score 90% or better). After logging in click on the Course History links on your My Courses page for the Begin date and Expire date for the Final Exam.
Approved Audience :

NASBA QAS - NASBA Registry - 1333

Keywords : Finance, Revenue, Management, cpe, cpa, online course
Learning Objectives :

Course Learning Objectives

  • Recognize the different types of strategic pricing options and their characteristics.
  • Note the advantages and disadvantages of contribution margin pricing.
  • Cite the different types of incremental costs associated with revenue management.
  • Recognize the situations in which coupons and other promotions are most effective.
  • Note the circumstances under which pricing adjustments can increase revenues.
  • Note the situations in which bundling and unbundling can be favorable revenue management tools.
  • Recognize the purposes to which markdown management software can be put.
  • Note the different types of revenue management activities used by airlines, hotels, and restaurants.
  • Understand how price positioning can skew the purchasing decisions of customers.
  • Recognize reference prices and their impact on the shopping decisions of customers.
  • Note how profits can be increased by using volume purchase discounts.
  • Recognize the tools used to restrict the volume of sales at certain price points.
  • Cite the types of revenue boosts that are linked to high levels of customer satisfaction.

Chapter 1
The Strategy of Pricing

  • Recognize the different types of strategic pricing options and their characteristics.

    Chapter 2
    Revenue Management Tactics

  • Note the advantages and disadvantages of contribution margin pricing.
  • Cite the different types of incremental costs associated with revenue management.
  • Recognize the situations in which coupons and other promotions are most effective.
  • Note the circumstances under which pricing adjustments can increase revenues.
  • Note the situations in which bundling and unbundling can be favorable revenue management tools.
  • Recognize the purposes to which markdown management software can be put.
  • Note the different types of revenue management activities used by airlines, hotels, and restaurants.
  • Understand how price positioning can skew the purchasing decisions of customers.
  • Recognize reference prices and their impact on the shopping decisions of customers.
  • Note how profits can be increased by using volume purchase discounts.
  • Recognize the tools used to restrict the volume of sales at certain price points.
  • Cite the types of revenue boosts that are linked to high levels of customer satisfaction.
  • Course Contents :

    Chapter 1 - The Strategy of Pricing

    Limit Pricing

    Penetration Pricing

    Price Leadership

    Price Follower

    Price Skimming

    Approaches to Price Setting

    Cost-Based Pricing

    Market-Based Pricing

    Value-Based Pricing

    Review Questions

    Chapter 2 - Revenue Management Tactics

    Optimal Conditions for Revenue Management

    Foundational Concepts

    Price Setting

    The Applicability of Variable Costs

    Price Elasticity of Demand

    Discounts vs. Premiums

    Costs of Revenue Management Activities

    Revenue Management Tools

    Bundling and Unbundling Concepts

    Channel-Based Pricing

    Commitment Fees

    Concession-Based Pricing

    Coupons

    Credit Card Fee Pass-Through

    Customer Reward Programs

    Disposition Pricing

    Dynamic Pricing

    End-of-Transaction Price Adjustments

    Excess Inventory Pricing

    Experiential Pricing

    Feature Subtraction Pricing

    Free Pricing Where the Customer is the Product

    Free Pricing with Add-Ons

    Gross Margin-Based Pricing

    Markdown Pricing

    Need-Based Pricing

    Overbooking

    Package-Based Pricing

    Product Linkages

    Pricing Based on the Anchoring Effect

    Product Line Pricing

    Queue-Jumping Pricing

    Reference Pricing

    Relative Pricing

    Special Event Pricing

    Special Financing

    Unlimited Use Pricing

    Upselling

    Utilization-Based Pricing

    Utilization of Over-Capacity

    Volume Pricing

    Discount Protection

    Other Issues Impacting Revenue

    The Impact of Capacity on Revenue

    The Impact of Customer Churn on Revenue

    Hotel-Specific Revenue Management Tactics

    Menu Engineering

    Revenue Management Complications

    The Need to Eliminate Customers

    Responsibility for Revenue Management

    Revenue Management Assessment

    Long-Term Effects of Revenue Management

    Review Questions

    Glossary

    Finance Course 1333 Home: https://www.cpethink.com/cpe-for-cpas
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