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Similar Courses

Good communications, oral or written, is key to success in business life. The course is intended to assist business people in gaining an understanding of the communication process, writing and organization methods, and oral aspects of communication in business.  Effective Business Communications is intended for people in business who have not recently studied business communications as part of their formal education. 

Effective Business Communications - v12 (14 Hrs)

In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

Social Media Marketing (6 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (3 Hrs)

Trust, Trust, Trust!   It can’t be emphasized enough.  This 1.5-hour course goes to the very heart of practitioner client relationships.   We’ll discuss trust in the context of clients, scenarios, and common experiences that breathes life into the expression “CPA, most trusted adviser”.

It's all about Trust (Video) (2 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (Video) (3 Hrs)
A/B
Suggested Courses

Good communications, oral or written, is key to success in business life. The course is intended to assist business people in gaining an understanding of the communication process, writing and organization methods, and oral aspects of communication in business.  Effective Business Communications is intended for people in business who have not recently studied business communications as part of their formal education. 

Effective Business Communications - v12 (14 Hrs)

In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

Social Media Marketing (6 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (3 Hrs)

Trust, Trust, Trust!   It can’t be emphasized enough.  This 1.5-hour course goes to the very heart of practitioner client relationships.   We’ll discuss trust in the context of clients, scenarios, and common experiences that breathes life into the expression “CPA, most trusted adviser”.

It's all about Trust (Video) (2 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (Video) (3 Hrs)
Recent Searches
No recent searches found.
Similar Courses

Good communications, oral or written, is key to success in business life. The course is intended to assist business people in gaining an understanding of the communication process, writing and organization methods, and oral aspects of communication in business.  Effective Business Communications is intended for people in business who have not recently studied business communications as part of their formal education. 

Effective Business Communications - v12 (14 Hrs)

In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

Social Media Marketing (6 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (3 Hrs)

Trust, Trust, Trust!   It can’t be emphasized enough.  This 1.5-hour course goes to the very heart of practitioner client relationships.   We’ll discuss trust in the context of clients, scenarios, and common experiences that breathes life into the expression “CPA, most trusted adviser”.

It's all about Trust (Video) (2 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (Video) (3 Hrs)
Suggested Courses

Good communications, oral or written, is key to success in business life. The course is intended to assist business people in gaining an understanding of the communication process, writing and organization methods, and oral aspects of communication in business.  Effective Business Communications is intended for people in business who have not recently studied business communications as part of their formal education. 

Effective Business Communications - v12 (14 Hrs)

In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

Social Media Marketing (6 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (3 Hrs)

Trust, Trust, Trust!   It can’t be emphasized enough.  This 1.5-hour course goes to the very heart of practitioner client relationships.   We’ll discuss trust in the context of clients, scenarios, and common experiences that breathes life into the expression “CPA, most trusted adviser”.

It's all about Trust (Video) (2 Hrs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.
Objectives and Key Results (OKRs) (Video) (3 Hrs)
Course Details

Growing Your CPA Firm with Google Adwords - September 17, 2015 10am - 11am MDT (Course Id 832)

Registry / EA
Author : Stephen Alfano, Author
Course Length : Pages: 1 ||| Review Questions: 0 ||| Final Exam Questions: 1
CPE Credits : 1.0
IRS Credits : 0
Price : $0.00
Passing Score : 70%
Course Type: Text - NASBA Registry - IRS Enrolled Agents
Technical Designation: NonTechnical
Primary Subject-Field Of Study:

Communications and Marketing - Communications and Marketing for Course Id 832
Description :

This course will provide an overview of the Google Adwords advertising platform and explain how it can be a valuable marketing channel for your practice.

We will review the basics on how to create an Adwords account, how to properly structure the account for best results and how to make sure you’re tracking everything in such a way that you can see exactly how this advertising channel is affecting your business.  

We will also review how outsourcing the management of your Adwords campaign may make sense in order to achieve best results.

Usage Rank : -1
Release : 2015
Version : 1.0
Prerequisites : None.
Experience Level : Overview
Additional Contents : Complete, no additional material needed.
Advance Preparation : None.
Delivery Method : Group: Internet-based.
Intended Participants : Anyone needing Continuing Professional Education (CPE).
Revision Date : 22-Aug-2015
NASBA Course Declaration : Participants must complete the final examination within one year of purchase and with a minimum passing grade of 70% or better to receive CPE credit unless otherwise noted on the Course History page (i.e. California Ethics must score 90% or better). After logging in click on the Course History links on your My Courses page for the Begin date and Expire date for the Final Exam.
Approved Audience :

Text - NASBA Registry - IRS Enrolled Agents - 832
Keywords :
Learning Objectives :

After attending this webinar course, you will:

  • Be able to create a Google Adwords account
  • Have a basic understanding of the main key performance indicators within Adwords
  • Understand how to setup advertising campaigns according to best practices
  • Understand the difference between the search and display networks
  • Understand what goes into a successful ad campaign with respect to your website or landing page
  • Understand how to track results to prove value
Course Contents :
  • Intro to Google Adwords
  • Creating an Adwords Account
  • The Adwords User Interface
  • Adwords Account Structure
  • The Landing Page Experience
  • Tracking Performance
  • Remarketing
  • Google Display Network
  • Ongoing Management
  • Getting Results
  • The Value of Hiring an Outsourcer
Thank you for taking one of our free courses. We would like to be able to let you know when we add free courses or have special offers and will never spam you or share your address with anyone. If you are Ok with that please reply with "Ok" or if not please reply "No Thanks". Either way enjoy your free CPE course.
  
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