1. Discuss the communication process.
2. Clarify the influence of behavioral science on management.
3. List and define the hierarchy of communication levels.

Chapter 2
Choosing Appropriate Words

1. Define and give examples of kinesic communication.
2. Discuss and illustrate meta-communication.
3. Give examples of effective word usage.

Chapter 3
Writing Effective Sentences

1. Develop simple, compound and complex sentences.
2. Differentiate between positive and negative sentences.
3. Illustrate several techniques for emphasizing an idea.

Chapter 4
Writing Paragraphs and Compositions

1. Combine sentences into paragraphs.
2. Write complete compositions.
3. Identify correct grammar and thesis statements.
4. Identify potential problems in composition development.

Chapter 5
Planning Messages for Reader Reaction

1. Plan messages for reader’s reactions.
2. Design and convey the right message.
3. Write deductive and inductive letters.
4. Plan successful letters.
5. Describe how to keep the interest of the reader.

Chapter 6
Writing about the Routine and the Pleasant

1. Plan messages for reader’s reactions.
2. Design claim letters.
3. Develop credit letters.
4. Write request letters.

Chapter 7
Writing about the Unpleasant

1. Write and compose unpleasant letters.
2. Write effective collection and credit letters.

Chapter 8
Writing to Persuade

1. Develop persuasive letters.
2. Write effective sales letters.
3. Compose letters to introduce a product.
4. Present and document convincing evidence.
5. Identify the characteristics of a delinquent debtor.
6. Use the telegram and telephone for collection.

Chapter 9
Writing Special Letters

1. Write special letters.
2. Develop condolence or sympathy letters
3. Construct a congratulations letter.
4. Prepare a letter of resignation.

Chapter 10
Preparing Personal Resume

1. Prepare a personal resume.
2. Characterize the attributes of a person who deserves a job.
3. State how and where to conduct a successful job search.
4. Apply both online and traditional job search techniques.
5. Organize your qualifications and information into effective resume.
6. Build a page on the Web.

Chapter 11
Writing Application Letters

1. Utilize the basics of good composition.
2. Write an application letter.
3. Prepare an unsolicited application letter.
4. Create and illustrate other letters about employment.

Chapter 12
The Report Process and Research Methods

1. Discuss and prepare business reports.
2. State the nature of business reports.
3. Summarize the problems to be solved.
4. Select a method of solution.
5. Collect and organize data.
6. Explain how to arrive at an answer to the problem.
7. Present supporting sources for data.
8. Identify electronic sources of information.

Chapter 13
Organizing Reports

1. Outline the report outlining process.
2. Rephrase the steps to organize the report in logical sequences.
3. Prepare introductions, findings, conclusions and recommendations in different formats.
4. Develop an office memo.
5. Compose a letter of transmittal.

Chapter 14
Using Graphics in Reports

1. Illustrate the use of tables in a report.
2. Use charts and graphs to present quantitative data.
3. Use other graphic techniques to assist communications.

Chapter 15
Writing the Report

1. Develop an objective writing style.
2. Compose active sentences.
3. Use the proper tense, accurate nouns and pronouns.
4. State the effectiveness of using common language.
5. Use tabulations to facilitate communications.
6. Effectively implement devices for good transitions.
7. Summarize the effect of using repetitive words.
8. Develop a business plan.

Chapter 16
Finishing the Report

1. Apply the factors that contribute to a finished report.
2. Use objectivity.
3. Use documentation and footnotes.
4. Prepare a bibliography.

Chapter 17
Preparing Memorandums and Short Reports

1. Prepare a memorandum or short report.
2. Identify the characteristics of internal reports.
3. Illustrate various writing methods.

Chapter 18
Listening and Making Oral Presentations

1. State the principles of listening.
2. Develop skills to make oral presentations.
3. Identify detrimental listening habits.
4. Implement effective listening techniques.
5. Describe the four types of speaking styles.

Chapter 19
New Technology in Business Communication

1. State how new technology is used to communicate.
2. Describe how the Internet and telecommunication services impact business communications.
3. Mail messages using electronic mail (e-mail).
4. Identify internet resources.
5. Explain innovative technologies such as blogs, podcasts, Webcasts, and wikis.
6. Identify and define LAN and WAN networks.
7. Discuss the uses of other innovative communication and collaborative technologies.
8. Describe the role of Group Support System (GSS) software.

Chapter 1. Communication as a Process 

Chapter 2. Choosing Appropriate Words

Chapter 3. Writing Effective Sentences 

Chapter 4. Writing Paragraphs and Compositions 

Chapter 5. Planning Messages for Reader Reaction 

Chapter 6. Writing about the Routine and the Pleasant 

Chapter 7. Writing about the Unpleasant 

Chapter 8. Writing to Persuade 

Chapter 9. Writing Special Letters 

Chapter 10. Preparing Personal Resume

Chapter 11. Writing Application Letters 

Chapter 12. The Report Process and Research Methods 

Chapter 13. Organizing Reports 

Chapter 14. Using Graphics in Reports 

Chapter 15. Writing the Report 

Chapter 16. Finishing the Report 

Chapter 17. Preparing Memorandums and Short Reports 

Chapter 18. Listening and Making Oral Presentations 

Chapter 19. New Technology in Business Communication

Appendix

How to write a Press Release

Tips on Writing E-mails

Glossary